PORTFOLIO
Experience
October 2021 - March 2022
Stratos Innovation Group
Design Researcher
Led concept testing for Nationwide Insurance to develop a refined prototype. Through our 6 week design sprint process and 15 one-on-one user interviews, we paired Zoom with Sketch and InVision to understand comprehension and usability of a complex financial product.
March 2022 - Current
AnswerLab
Qualitative UX Researcher
I lead rapid research labs at a top financial services company to deliver impactful insights through a diverse range of research methods and drive informed design decisions that enhance the user experience and drive business results. I work closely with cross-functional teams to drive product improvements that delight customers.
Oct 2020 - June 2021
The 52 Million Project
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Greater Columbus Arts Council
Pro-bono UX Researcher
Led generative and evaluative user experience research for non-profits by utilizing surveys, group ideation sessions, usability testing, stakeholder interviews, card sorting activity, and town hall sessions.
May 2021 - June 2021
Notably
Contract UX Researcher
Led both generative and evaluative research to identify new opportunities to improve user experiences, validate product solutions, and understand qualitative research both on the product and services side of our business.
2019 - 2020
Centro
Digital Media Associate
Managed over $2 million in gross digital advertising including Programmatic, Paid Social, Paid Search, and OTT platforms. Worked closely with clients from pre-campaign strategy through campaign analysis and optimizations.
2017 - 2018
The Ohio State University
B.S.B.A. in Economics
Graduated from the Fisher College of Business with a second degree, focused in Behavioral and Experimental Economics.
Summer 2017
SocialVentures
Marketing Research Intern
Conducted quantitative and qualitative research in the forms of focus groups, surveys, and in person interviews to understand the current landscape of the Social Enterprise community in central Ohio. Compiled and analyzed data to measure the aggregate positive social impact on the community.
2016 - 2017
Center for Design and Manufacturing Excellence
Marketing Research Associate
Worked with small, developing engineering companies to provide strategic marketing plans. Directly provided marketing consulting efforts in the areas of product design and ideation, technology commercialization, and manufacturing.
2014 - 2017
The Ohio State University
B.S.B.A in Marketing
Finished first degree at the Fisher College of Business, focused in Marketing Research and Consumer Behavior.
2015 - 2017
Campus Protein
Company Representative
(Sales and Marketing)
Used social media as well as organic consumer relationships to market and sell supplements to fellow students at OSU