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Portfolio
Applying a user-centered approach to marketing efforts in order to effectively reach members of the South Side Columbus community.
Methods Used: Surveys, Interviews, Ethnographic Studies, Qualtrics, Quantitative Analysis
Using design research to identify consumers needs and wants and create a hypothetical product for the Patagonia brand.
Methods Used: Surveys, Focus Groups, Qualtrics, Quantitative Analysis
Analyzing the total social good produced by social enterprises in the city of Columbus through market research
Methods Used: Surveys, Interviews, Focus Groups, Group Cardsort, Qualtrics, Quantitative Analysis
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