ABOUT ME
EMPATHY FOR USERS
I have always been passionate about psychology, the decision making process, and the human experience. When working through problems, I step into the shoes of the user and make their problems my own. Their issues, are my issues. Their success, is my success.
"People ignore design that ignores people." - Frank Chimero
EMBRACING THE UNKNOWN
In a world that is always changing and evolving, uncertainty is the only certainty left. Throughout my life, I have always loved chasing and embracing the unknown -- questioning processes, chasing dreams, and creating my own path through life. One of the most powerful things we can say in life is "I don't know...", and the best way to follow that up is "...but I want to find out."
CONNECTING BUESINESS KPI'S AND USER GOALS
Through my experience in marketing and the world of advertising, I was engulfed in a world of company specific goals in the shape of acronyms: CPC, CPM, VCR, CPA, ROAS, CVR, etc. With my background, I have experience understanding and driving performance towards the goals of stakeholders and hope to humanize these, translating to the success of the user.
"The real test of a UX designer is how well you can align those goals so the business benefits when the user reaches their goal." - Joel Marsh
Hi there,
I'm Aaron Campanella
As a User Experience Researcher, I am driven by a deep commitment to understanding the needs and motivations of users. With a background in both marketing and economics, I bring a unique blend of skills to the world of user research and design.
In my current role as a User Experience Researcher, I am excited to continue my journey of exploring the intersection of psychology, design, and technology to deliver products that truly make a difference in the lives of users.